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    <loc>https://morganprow.com/about</loc>
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    <lastmod>2024-07-25</lastmod>
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      <image:title>Contact</image:title>
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    <loc>https://morganprow.com/contact</loc>
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    <lastmod>2024-07-25</lastmod>
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  <url>
    <loc>https://morganprow.com/resume</loc>
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    <priority>0.75</priority>
    <lastmod>2024-07-25</lastmod>
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  <url>
    <loc>https://morganprow.com/work</loc>
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    <lastmod>2024-07-25</lastmod>
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  <url>
    <loc>https://morganprow.com/work/ics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/705fcfda-c361-432b-b804-e93b6a8ce913/austin-distel-97HfVpyNR1M-unsplash.jpeg</image:loc>
      <image:title>Work - Integrated Claims Specialist Satisfaction - Summer 2020 - Spring 2021</image:title>
      <image:caption>Integrated Claims Specialist Satisfaction Company: GEICO Timeframe: 10 months Role: Sole researcher Stakeholders: GEICO Senior Claims Leadership, GEICO Regional Claims Management Teams Methods: In-Depth Interviews, Focus Groups, Surveying, Diary Study, Research Deliverable Design Tools: Qualtrics, Excel, WebEx, Venngage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/f64326f9-4d76-4915-85be-8eb08c6e4aaf/Screen+Shot+2022-02-24+at+9.45.26+PM.png</image:loc>
      <image:title>Work - Integrated Claims Specialist Satisfaction - Make it stand out</image:title>
      <image:caption>Overall Satisfaction by Location</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/efc407ba-2e49-4748-be5b-690af56aab21/Screen+Shot+2022-02-24+at+10.37.01+PM.png</image:loc>
      <image:title>Work - Integrated Claims Specialist Satisfaction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/de5e3be6-df2e-4688-a9c6-3afbf5dddc2d/Screen+Shot+2022-02-24+at+9.44.36+PM.png</image:loc>
      <image:title>Work - Integrated Claims Specialist Satisfaction - Make it stand out</image:title>
      <image:caption>Overall Satisfaction by Role</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/fd4d9302-e71d-4d51-88f4-8846a39d67f2/Screen+Shot+2022-02-24+at+10.17.58+PM.jpg</image:loc>
      <image:title>Work - Integrated Claims Specialist Satisfaction - Make it stand out</image:title>
      <image:caption>Qualitative survey analysis for open-ended questions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/883612b6-316c-4eba-8bcc-901a0dc9c2b7/Screen+Shot+2022-02-24+at+10.12.45+PM.png</image:loc>
      <image:title>Work - Integrated Claims Specialist Satisfaction - Make it stand out</image:title>
      <image:caption>Quantitative survey analysis for Likert scale questions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/4d679b80-3041-401b-ae9f-a0604983039e/Screen+Shot+2022-02-22+at+2.06.39+PM.jpg</image:loc>
      <image:title>Work - Integrated Claims Specialist Satisfaction - Make it stand out</image:title>
      <image:caption>A snippet of a visual aid distributed to stakeholders to summarize ICS feedback.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://morganprow.com/work/portfolio-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/829ecf01-232e-409f-adda-64029877738b/unsplash-image-L2oedF1AsH8.jpg</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Winter 2021 - 2022</image:title>
      <image:caption>IWMS Portfolio Management Application Company: Nuvolo Timeframe: 4 months Role: Sole researcher Stakeholders: Product Management, UX Design, Engineering Methods: In-Depth Interviews, Contextual Inquiry, Usability Testing, Customer Journey Mapping Tools: User Interviews, Miro, Hive, Airtable, Zoom</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/9d5b8ce8-4281-4587-b3c1-23047817d609/Portfolio+Management+Research+-+Frame+1-1.png</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Kanban board of usability feedback</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/fcec7c9c-45ed-4530-a18b-c667a334a420/Screen+Shot+2022-02-22+at+3.03.03+PM.png</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/7a49bba7-2b08-4b6d-8443-2421751bf919/Screen+Shot+2022-02-16+at+9.07.48+PM.png</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>High-fidelity usability feedback summary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/22e35a8a-3cf6-4ca8-9f76-d3badd3e5d31/Portfolio+Management+Research+-+Melissa+Ill-1.jpg</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Examples of low-fidelity prototypes that I tested with users</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/a70f9d7e-8e58-4392-987a-0758904dc6e8/Portfolio+Management+Research+-+Background-1.png</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Secondary research to inform early interview strategy</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Portfolio management IWMS software competitors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/5627e2a7-9051-434b-b949-52b1ae9d99e6/Screen+Shot+2022-02-22+at+2.56.54+PM.png</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/d0ff9935-13e1-4116-9e4e-e1c24282c0a5/Portfolio+Management+Research+-+Lease+vs.+Own+Processes.jpg</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/087c15cf-5327-4a3b-88f1-9ba9b7616715/Screen+Shot+2022-02-22+at+3.02.46+PM.png</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/b651bad1-474d-4d86-81ab-2177b9938753/Portfolio+Management+Research+-+Questions+%26amp_+Insights-1.jpg</image:loc>
      <image:title>Work - IWMS Portfolio Management Application Discovery Research - Make it stand out</image:title>
      <image:caption>A living summary of insights from each phase of research</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://morganprow.com/work/payment-plan-user-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-09</lastmod>
    <image:image>
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      <image:title>Work - Payment Plan User Testing - JUNE 2021</image:title>
      <image:caption>PAYMENT PLAN USER TESTING Company: GEICO Timeframe: 1 week Role: Sole researcher Stakeholders: Countrywide Sales, Customer Experience Vertical, Pricing and Product Management Method: Unmoderated Interviews, A/B Testing Tools: UserTesting, Venngage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/89c298b5-2406-482a-b19e-b01a09119453/Screen+Shot+2022-02-24+at+12.53.28+PM.png</image:loc>
      <image:title>Work - Payment Plan User Testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/9167c8aa-9203-48ee-97f4-5a52c273e11d/Screen+Shot+2022-02-24+at+12.52.45+PM.jpg</image:loc>
      <image:title>Work - Payment Plan User Testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/20e7070f-7bdb-47ec-a481-d5f8f9254cfe/Screen+Shot+2022-02-24+at+1.53.09+PM.jpg</image:loc>
      <image:title>Work - Payment Plan User Testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://morganprow.com/work/sch-preference-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/2101ca92-bb3b-4005-bc92-10e6a5060bff/Screenshot+2023-10-12+at+4.16.49+PM.png</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - july 2023</image:title>
      <image:caption>signal collection hub preference study Company: Large image-sharing social media platform Timeframe: 6 weeks Role: Lead researcher Stakeholders: Product team (UX Designers, UX Researchers, UX Management) Method: Usability Testing, Preference Testing, Moderated Interviews Tools: UserTesting, Google Sheets, Miro, Figma</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/4848a432-5de1-4ae0-9533-1e1ea8dc58b3/Screenshot+2023-10-13+at+4.23.37+PM.jpg</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/d8d33139-3b5b-4ab1-a99c-dc38e33d52c6/Screenshot+2023-10-13+at+4.20.21+PM.jpg</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/62de65e8-a4ac-4e8c-a454-12de87db92df/Screenshot+2023-11-08+at+4.57.22+PM.png</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - Make it stand out</image:title>
      <image:caption>Example of annotations and preliminary analysis within Google Sheets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/fff87bc5-6081-4a2f-a7e3-38b0afb6acb3/Screenshot+2023-11-08+at+5.10.42+PM.png</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - Make it stand out</image:title>
      <image:caption>Example of quotes and clips incorporated into deliverable slides</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/3e38d4a9-3ba6-4ba7-8b29-a7966af5a84d/Screenshot+2023-11-08+at+3.25.18+PM.jpg</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/b065dbf1-1280-41fa-a5f7-3eed7adf2a7f/Screenshot+2023-11-08+at+3.25.26+PM.jpg</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/607de83fdeada37bf2668b8c/f5f14ebf-9b86-4c6b-9493-c0e39abda0fe/Screenshot+2023-10-13+at+4.30.03+PM.png</image:loc>
      <image:title>Work - Signal Collection Hub Preference Study - Make it stand out</image:title>
      <image:caption>Deliverable slide comparing the three designs</image:caption>
    </image:image>
  </url>
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